When we were conceptualizing about how the iBackPack will serve as a solution to our would be customers, the focus kept on shifting to young professionals. Yes, the iBackPack.co team initially started designing the iBackPack for both school kids and business professionals. As the designing process progressed we soon found ourselves unconsciously shifting to yuppies, or the young professionals.
Hipsters, yuppies, millennials. These are the terms of a huge target market that many technology products like ours tend to attract. These young professionals tend to carry their own gear everywhere they go and usually that process can be tiresome, and even more they tend to leave some things, that they need, at home due to the weight and incapability to carry all of them.
As we were thinking how to solve this problem, we have come up with the idea to add a Scooter as an accessory. It will give young professionals and students, as well as business people a better urban mobility and anÂ ideal accessory for going to school or work, shopping, travelling abroad, or just cruising around. The scooter can be used as additional wheels for the backpack, and you can scoot around without any problems. To put it in other words, it allows easy transport since it is lightweight and compact, which further means that you can take it with you anywhere you go.
The scoot option is optional, meaning that you should decide whether you want to have it with your iBackPack or not. As far as we are concerned, the scooter is a really helpful accessory, which has a wide range of usage options. You can commute, run errands, meet your friends for a party on the beach etc., the options are endless. With the Scoot option you can get where you want and carry with you what you want and enter any coffee bar or restaurant that you want without wondering where to park your vehicle.
Ride away to where you want to go.
Zip on and reach your destination.
Don’t drag yourself. Just swish away.
Latch on and turn your iBackPack into more than an electronics powerhouse. Step up, kick into gear and ride away!
Authors: Ronald Aldiano & Andrijana Dimitrievska